BMW SELECTS KUMHO TYRES FOR 3 SERIES

Kumho has announced that it has been selected to supplying its high performance tyres as original equipment by esteemed German car manufacturer BMW for its 3 Series range.

The ECSTA HM KH31 has been selected by the BMW Group for fitment to models in the 3 Series range and deliveries of this product in 225/55R16 size are now being made to BMW's Munich and Regensburg factories in Germany.

[caption id="attachment_11603" align="aligncenter" width="225"] The Kumho ECSTA HM KH31 has been selected by the BMW Group for fitment to models in the 3 Series range and deliveries of this product in 225/55R16 size are now being made to BMW's Munich and Regensburg factories in Germany


The ECSTA HM has been a key tyre in Kumho's European line-up in recent years, and was highly recommended by the well-respected German motoring publication Auto Bild, when it tested the products of 14 global tyre manufacturers.

The tyre's Ultra High Performance tread technology ensures responsive handling as well as excellent stability and wet weather traction.

[caption id="attachment_11604" align="aligncenter" width="300"] The tyre's Ultra High Performance tread technology ensures responsive handling as well as excellent stability and wet weather traction


Kumho's relationship with the BMW Group began in earnest in 2012, with the supply of the company's V70A tyre in 215/40 ZR17 83W size for OE fitment to the MINI John Cooper Works GP.

According to Taek-Gyun Jeong, managing director of OE development at Kumho recent uplift in sales of Kumho's OE tyres has been made possible by the company's world-leading technology.

"We expect this achievement to significantly enhance our brand recognition in the international arena," said Taek-Gyun Jeong.

"We will continue to strengthen this technological prowess and brand power in order to further increase sales of OE products to premium car manufacturers, and generally accelerate our presence in the global market," he said.