KUMHO LAUNCHES NEW PLATINUM TYRE STORE CONCEPT TO BALLARAT

KUMHO LAUNCHES NEW PLATINUM TYRE STORE CONCEPT TO BALLARAT

Leading tyre manufacturer, Kumho Tyres has brought its new premium tyre store concept to Ballarat with the opening of the Kumho Platinum dealer at Mathews Tyres in Wendouree.

Kumho's new Victorian Platinum dealer outlet comes following the launch of the concept in Newcastle, NSW in October 2011 and promises to bring a higher level of customer service and facilities with Kumho branding assuring tyre buyers of professional service and advice.

The Kumho Platinum outlet concept has been designed to showcase the innovation and reputation of Kumho and to market the full range of Kumho tyres to consumers demanding better service and facilities.

According to Kumho Australia Dealer Development Manager, Hayden Begbie, Mathews Tyres was selected as a Kumho Platinum outlet because of the company's professionalism, its commitment to Kumho and its strong track records of customer service.

"Mathews Tyres has shown that it is committed to providing the highest level of customer service and to raising the standard of presentation and facilities at its tyre outlets," said Hayden Begbie.

"Mathews Tyres is a very professional retailer with stores in convenient locations, customer friendly facilities and well trained staff who deliver great service."

"Ballarat has been a very important market for Kumho over the past 30 years so it is appropriate that we establish our Platinum concept there."

"I am pleased to congratulate Bill Mathews and his team on the great job they have done in bringing the concept to reality," Hayden Begbie added.

According to owner of Mathews Tyres, Bill Mathews, the chance to establish the Ballarat Kumho Platinum Store is a real honour and will help expand the awareness of Kumho's range of quality tyres.

"We are very committed to Kumho because we believe they offer the best quality and price equation on the Australian tyre market and our customers who keep coming back for Kumho clearly agree," said Bill Mathews.

Mathews Tyres is an independent tyre and automotive group which operates its Kumho Platinum store at 2/1015 Howitt Street Wendouree with features including off street parking and family friendly waiting areas, which include TV along with tea and coffee facilities.

Kumho will be rolling the Platinum Store concept out across the country selecting the most committed and professional dealers to ensure the Kumho Platinum concept represents the best service and facilities in the retail tyre market.

Kumho is a key sponsor of the McGrath Foundation and stages Pink Fitters Day in April each year to raise money for the charity  with Mathews Tyres set to embrace the concept and play a key role in the day. As a part of the promotion of the McGrath Foundation Kumho is offering a special deal  to all customers buying  four new ultra high performance or SUV tyres receiving a free McGrath Foundation Beach Towel, making it all the more reason to visit Mathews Tyres.