KUMHO ANNOUNCES APPOINTMENT OF PEAK RACE TYRES AS MOTOR SPORT TYRE...

Kumho Tyres has announced a new motor sport tyre distributor in NSW with the appointment of Peak Race Tyres to handle sales of motor sport tyres to competitors in track-based events around the state.

Kumho has appointed Peak Race Tyres at Parramatta as distributor for motor sport tyres in NSW while F-SPORT will service major motor sport events around the country.

According to Kumho Tyres national marketing and training manager David Basha the appointment of Peak Race Tyres as the NSW distributor of motor sport tyres will allow Kumho to expand its customer base across a range of racing classes and series.

"F-SPORT remains the overall distributor of Kumho motor sport tyres however due to the growing commitment to competitor support on Kumho's behalf at national race and rally meetings F-SPORT could no longer consistently service the increasingly large motor sport customer base at NSW meetings," said David Basha.

"Peak Race Tyres will focus on NSW circuit racing activities allowing F-SPORT to concentrate on national race and rally operations ensuring our motor sport customers receive better access to the proven Kumho range of race and rally tyres," he said.

Sydney based motor sport competitors can now access Kumho race tyres from Peak Race Tyres in Parramatta as well as race and rally tyres from F-SPORT at Arndell Park with motor sport customer service and sales provided at major race meetings and rallies.

Peak Race Tyres is a part of the Peak Performance Group, which is a respected motor sport preparation, performance equipment supplier and European performance car service centre which was established by Nicholas Peak in 1988 following his long and successful career as a mechanic and workshop manager for Alfa Romeo Australia, Brian Foley and Trivett Classic.

As an experienced club racer and performance tuner Nicholas Peak and his team prepare a large number of club and state level race cars, including the majority of the BMW Club member's race cars.

According to Nicholas Peak being appointed as Kumho motor sport distributor is a logical step and comes as a result of his use of Kumho race tyres on his own race car and on many of his customer's cars.

"Being so involved with state level racing over time we became disillusioned with paying premium prices for well known European brand race tyres which often lasted just one club meeting," said Nicholas Peak.

"We started using Kumho race tyres on our own cars and were so impressed we recommended them to our customers and they found that for less money the Kumho's produced better lap times and better wear rates," he said.

"It was a bit like the Remington shaver story, we liked the Kumho's so much we wanted to distribute them," he laughed.

"As experienced racers and mechanics we can advise our tyre customers on set up and the best way to use the Kumhos so we are more than just tyre sellers at the track," he added.

"We have been extremely successful in converting people to Kumho already and those who have switched to Kumho in turn become strong advocates for the brand," said Nicholas.

Both Nicholas Peak and his sales and corporate manager David Atkin are experienced and regular racers and along with their team of up to five race tyre fitters at major NSW meetings, they will be able to fulfil the needs of racers across all classes and levels.

The appointment of Peak Race Tyres will give Kumho motor sport customers the opportunity to source and have race and rally tyres fitted at a time and place, which suits them.

Peak Race Tyres is located at 80 Macquarie St North Parramatta and can be contacted on 02 983 5577.