Global tyre maker, Kumho Tyres has announced it has reached a sponsorship deal with prestigious German Bundesliga football club, Eintracht Frankfurt, and it will be the leading club’s tyre partner for the next three years.
Kumho Tyres executives and the president and directors of Eintracht Frankfurt were at the signing ceremony at the club’s home stadium, Deutsche Bank Park in Frankfurt.
Kumho Tyres president and CEO Jung Il-taik, as well as its head of sales division, Lim Seung-bin, and head of R&D Division, Cho Man-sik were at the ceremony, along with the president of Eintracht Frankfurt, Axel Hellmann, sales and the club’s marketing director, Arnfried Lemmle, and strategic partner director Julia Flink for the signing of the agreement.
Kumho Tyres will be the official sponsor of Eintracht Frankfurt for three years, from the upcoming 2024 season through to 2027.
Eintracht Frankfurt boast a proud and storied history spanning more than 125 years, including most recently winning the prestigious UEFA Europa League in the 2021-2022 season.
Kumho Tyres plans to pursue a variety of brand marketing activities targeted at potential customers to enhance its already strong brand recognition in Germany, a traditional powerhouse and the birthplace of the global automotive industry.
The Kumho brand will be on display to global football fans during Eintracht Frankfurt’s home games as well as through the club’s facilities, website, and social media channels.
Kumho will also engage directly with Eintracht Frankfurt’s strong international fan base through marketing activities both online and offline, in joint events with the club and through sales promotions.
Kumho has enjoyed consistent growth in Europe over the past five years, with an annual sales growth of more than 20 per cent on average.
The company recorded a sizeable 44 per cent growth last year, particularly driven by its research and development strategies in the European market.
Kumho recently recorded excellent results in tyre performance tests conducted by world-renowned German auto magazines ADAC Motorwelt and Auto Bild, underlining and demonstrating its best-in-industry technological capabilities.
"We are excited to forge a partnership with Eintracht Frankfurt, one of the world’s most popular football clubs,” said Jung.
“We will leverage this partnership to increase our brand recognition in global markets, including Germany with creative and innovative activities aimed at confirming our position as a premium global tyre brand."
Eintracht Frankfurt Football AG president, Axel Hellmann, said the club warmly welcomed Kumho Tyre into its circle of partners.
"With Kumho’s innovative and sustainable approach, the company aligns perfectly with Eintracht, and we are well-equipped to support Kumho in its goal of further establishing itself as a leading brand in Europe," said Hellmann.