THREE-PEAT RED DOT SUCCESS FOR KUMHO

Leading tyre manufacturer Kumho has added three 2014 Red Dot Design Awards to its growing list of accolades.

Kumho's flagship performance tyre, the Super-Ultra High Performance Ecsta PS91, its Watt-Run VA31 electric vehicle tyre and its WinterCraft WI61 snow and ice tyre were all judged as winners in the vehicle accessories category of the Red Dot Awards.

Kumho is the only Korean tyre manufacturer to win Red Dot Design Awards over three consecutive years.

According to Kumho Tyre Australia national marketing and training manager, David Basha, claiming such prestigious design awards over three consecutive years underlines the importance Kumho places on design and innovation.

[caption id="attachment_10157" align="aligncenter" width="480"] Kumho's flagship performance tyre, the Ecsta PS91 was one of three Kumho products to win Red Dot Design Awards


"The Red Dot Design Awards is among the most prestigious design accolades in the world and this achievement is proof positive that Kumho is committed to developing and producing innovative and effective tyres for the world's motorists," said David Basha.

"Having three tyres win Red Dots Awards this year is a huge tick of approval for the work of the engineering and development teams at Kumho and a clear demonstration of the advancements they are making."

As well as success in the Red Dot Design Awards, the Ecsta PS91 recently received the iF Design Award.

The Red Dot Design Awards was launched in 1954 and is one of the top three industrial design accolades in the world along with the iF Awards and the IDEA Design Competition.

This year's awards attracted close to 5000 entries.

"Kumho is committed to developing advanced tyres for a range of applications from eco-friendly tyres to the ultimate sports car tyre and will continue well into the future," added David Basha.