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KUMHO LAUNCHES NEW RUGGED TERRAIN TYRE TO DELIVER BEST OF BOTH WORLDS FOR 4WD/UTE/SUV OWNERS

Kumho RT Social

Leading tyre manufacturer Kumho has launched an all new ‘Rugged Terrain’ tyre (RT) designed as the ideal on and off-road tyre allowing 4WD, Ute and SUV owners to get the best of both worlds in one product.

The new Kumho Road Venture RT completes a totally revitalised line up for Kumho in its range of 4WD/Ute/SUV tyre range and will sit between the already launched and highly acclaimed All Terrain Road Venture AT52 and the tough Mud Terrain, off road, maximum traction Road Venture MT51 and MT71.

Kumho has developed the new RT to answer the enormous and growing demand for a tyre that will deliver great on road performance along with strong off road performance.

In a series of tests by Kumho Tire in the USA at the Treadwell Research Park using 275/70R18 size RTs, the tyre outperformed similar tyres from rival brands in wet and dry handling, ride, road noise and both wet and dry braking. The testers used both a Ford F250 and a Jeep Wrangler Rubicon for the tests with the tyres also outperforming its rivals off road in areas of mud traction and steering off road trail performance, cut chip resistance and overall wear.

According to Kumho Tyre Australia, director of sales and marketing, David Basha most 4WD/Ute/SUV owners spend 80 to 90 per cent of their driving time on tarmac but also want a tyre that will cope with their off road adventures.

“This is a booming sector of the automotive market and the new Road Venture RT satisfies the need for a performance tyre on road, as well as when they hit the gravel, snow or mud,” said Basha.

“No one wants to keep two separate sets of tyres just to cope with the occasional off tarmac excursion which is why the new RT is so versatile and confidence inspiring,” he added.

“Kumho engineers have designed a tyre that delivers exceptional off road performance, quiet and comfortable ride, confident wet weather performance and superior wear resistance,” Basha said.

RT Launch

Kumho engineers and designers have built the new RT with a number of key features that have been developed and adapted from their vast experience in designing versatile and practical multi-purpose tyres.

It features bold shoulder blocks, with saw-tooth like edges for off-road traction, as well as multi-angle sipes and zig-zag grooves, particularly for enhance snow and slippery traction conditions.

Kumho engineers have also incorporated a twisted centre block, to improve straight-line driving performance, applying a centre block reinforcement design, as well as an optimal design for improved wear performance under high load conditions.

To strengthen and improve traction performance, they have also incorporated optimally shaped tie bars, which have been included to strengthen tread block rigidity for improved traction performance.

To enhance performance in wet or snow conditions the Kumho designers have applied optimal volume groove design, to improve drainage performance, particularly in wet road conditions.

They have done this by using a high dispersible micro silica wet performance compound and an optimised tread pattern to deliver excellent wet weather performance.

In an initiative designed to differentiate the tread pattern, and prevent stones from being caught in the tread, Kumho engineers have also incorporated a ‘ground crack shape’ in the RT, applying an ‘under deco’ design in the shape of cracked ground to prevent stones from being caught in the tread.

In a further innovation they have also applied a shoulder groove with a wavy cross-section to strengthen shoulder block rigidity and as a further measure to prevent stones from being stuck.

The RT’s design incorporates a new durable compound which enhances wear and increases chip resistance using multi-function S-SBR and high-structure carbon black.

It also features a uniform foot-print shape to prevent irregular wear and to enhance tread life.

There is also a high strength steel belt with a dual layer cap ply with a reinforced carcass for improved durability and puncture resistance.

Kumho Tire is a global tyre company, producing some of the world's best tyres and operates a total of eight tyre manufacturing plants, both at home in South Korea and abroad, as well as eight overseas subsidiaries and 14 overseas branch offices.

Kumho exports tyres to 180 countries around the world and attributes its growth to its diverse customer base around the world.

The launch of the new RT is part of Kumho’s aim to make another major step forward as a global brand lauded around the world for cutting edge technology and outstanding performance.

Kumho’s target is to continuously strive to develop the perfect tyre through its worldwide research and development network.

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