Another significant vehicle manufacturer has announced it has chosen Kumho tyres as original equipment on a new battery electric model.
Chery Australia has revealed the specifications for its new Chery Omoda E5 EV which includes 215/55 x18 Kumho Ecsta PS71 EV tyres as standard equipment across the range.
Chery joins some of the highest profile brands in the automotive industry in embracing Kumho Tyres as original equipment, particularly on new generation electric vehicles, including Volkswagen, which has fitted them to its new ID4 and ID.Buzz models.
Other major brands to specify Kumho Tyres as OE fitment includes BMW, which has fitted Kumho to its 1-Series, 2-Series, 3-Series, 5-Series and X3, and Mercedes-Benz which in recent months has selected Kumho as OE fitment on its high performance G-Wagon SUV
Kumho has been, and continues to supply original equipment tyres for flagship electric vehicle models from major automakers, showcasing its top-level product technology and premium brand value.
According to Kumho Tyre Australia’s national sales and marketing director, David Basha, the PS71 EV is a sports performance tyre designed for driving refinement while delivering stable driving with superb handling and short braking distances on both wet and dry surfaces.
“It is clear that a growing number of manufacturers have assessed the performance of the Kumho PS71 EV before choosing it for OE fitment, and Chery has been added to this list by fitting it to its new Omoda E5,” said David Basha.
“It’s not just manufacturers who have recognised the performance and capabilities of the PS71 EV, some of the world’s most discerning and experienced tyre testers have strongly recommended it,” he added.
The PS71 EV employs a high dispersion ‘micro silica’ compound that is designed to
maximise wear, handling performance and fuel efficiency, particularly with new age battery electric vehicles.
Kumho engineers have maxmised driving performance via the PS71’s EV four wide main grooves to direct water drainage out of the tread area.
It has also had its durability Increased through the application of a new hybrid cap ply made of steel belts that strengthen the casing, while the inclusion of a fabric inserts into the sidewall have been added to provide extra rigidity
The Kumho PS71 EV has been praised in a variety of independent tyre tests across the globe including the esteemed German motoring journal, AutoBild, which said the PS71 ‘delivered balanced high performance, with good handling qualities and short wet and dry braking distances for a fair price’.
It went on to say that the PS71 EV was the ‘first tyre in the test, where you felt like you were driving the car, rather than managing some sort of situation constantly, and it had consistent grip’.
Kumho Tyres was established in Korea in 1960 and has since grown to be the seventh largest company in Korea and one of the largest tyre producers in the world.
Kumho Tyres exports worldwide through its a global network of sales organisations and operates three manufacturing facilities in South Korea, along with its major research and development centre.
It also operates three manufacturing plants in China along with one in Vietnam and a major manufacturing plant at Macon, Georgia in the USA.
It also operates three more research and development centres across the globe, with the largest in Gwangju, South Korea, while the other two are based at Akron, Ohio in the USA and in Birmingham in the West Midlands of the UK. The latter two service the US and European tyre markets respectively. Other research centres are also located at Buchholz in Germany and at Tianjin in China.
Kumho has a presence across 180 countries and produce more than 68 million tyres every year and it has been operating in Australia for more than 30 years.
Alongside supporting a whole host of motor sport events, Kumho is the official tyre supplier for TCR Australia, whilst internationally, it has partnerships with AC Milan, Tottenham Hotspur, Eintracht Frankfurt Hockey Australia and the TCR World Series.