Kumho Tyre USA Scores a GOOOAAAL!!! with US Soccer Sponsorship

Kumho Tyre USA Scores a GOOOAAAL!!! with US Soccer Sponsorship



Nothing else in sports gets passion­ate fans more excited than the word “GOOOAAAL!!!” screamed by the announcer during a heated soccer match. The word, GOAL, is synony­mous with passion, excitement, ener­gy, enthusiasm - all adjectives used to describe the game of soccer, soccer players and most of all, soccer fans. The use of these adjectives also the goal of Kumho Tyre USA when commu­nicating our Brand to consumers. Therefore the sponsorship of the United States Soccer Federation is perfect fit with Kumho’s sports marketing platform.

The Kumho brand was seen and heard all over the stadium with electronic field boards, LED rib­bons, video spots on the jumbotron and PA announcements. VIPs from Englewood Tyre and their customers enjoyed great hospitality at the Kumho suite and watched a thrilling match that ended in a 1-1 tie. The match drew a record crowd of 78,936 fans, the most ever for a soccer match at New Meadowlands Stadium.

As the Official Tyre of the USSF, Kumho Tyre joins other blue chip brands such as Nike, AT&T, Pepsi, Gato­rade, Anheuser-Busch, Visa, Cuervo, McDonald’s, Dick’s Sporting Goods and Castrol in connecting with passionate soccer fans and cheering along with them to root on the U.S. Teams. Making these meaningful, lasting connections ensure that the Kumho Brand will be “top of mind” when consumers are considering tyre brands during the shopping process. Additionally Kumho’s direct connection with USSF and indirect connection with these blue chip brands elevates the Kumho brand in the eyes of these fans.

Rick Brennan, Vice President of Kumho Tyre U.S.A. Marketing, says “Kumho Tyre has seen a very positive and dynamic impact come from our sports marketing endeavors. Our brand awareness, enthusiasm and excitement have grown immensely among our employees, consumers and dealers by not only our prominent presence in various stadiums and arenas, but by the special focus and attention we pay to actually connecting with the fans and teams.”

The “GOOOAAAL” of Kumho Tyre USA is to leverage sports and the passionate fans to communicate Kumho’s passion for innovative, technologically advanced products at a great value proposition. Our sponsorships of U.S. Soccer, elite NBA teams and popular NFL teams and connecting with their passionate fan bases in the U.S. has proven to be a valuable tool to achieve this important goal.