Kumho Tyres, Started its Marketing Activities in 2012 at Tokyo Auto Salon

Kumho Tyres, Started its Marketing Activities  in 2012 at Tokyo Auto Salon

Kumho Tyres put out the signal of launching its global marketing activi­ties in 2012 by joining Tokyo Auto Salon 2012, held at Makuhari Messe in Tokyo from January 13 to 15, 2012. For four consecutive years, Kumho Tyres has been part of the largest exhibition for automobile parts and tuning in Asia, which draws about 250,000 to 300,000 visitors each year.

At Tokyo Auto Salon, Kumho Tyres offers the viewers chances to see a number of things under the theme of Eco, Comfort and Pleasure. It displayed formula technology based V70A tyres along with the environmentally friendly tyre, ecowing All Season, and ECSTA LE Sport for the premium sport sedan, etc.

Tokyo Auto Salon marks its 30th exhibition this year and more than 600 vehicles are displayed with over 350 companies joining the event including BMW, Benz, Toyota, Bridgestone and others.

Since it is held at the beginning of the year, the show offers a good opportunity both to introduce new or strategic products and to understand the new trend in the automobile industry.



Japan has 78 million registered vehicles, which is translated into one set of car for every 1.7 people. The number of tyres demanded in 2011 numbered more than 100 million.

Among others, Kumho Tyres has been able to achieve continued grown in the Japanese market thanks to the rise in prices of Replacement Equipment (RE) tyres and increase in the demand for expendables. Head of Kumho Tyres Office in Japan, Ho-woo Lee, said, “Aggressive marketing activi­ties including participation into motor sports and exhibitions enabled us to supply our products to a number of companies including AUTOBACS, the largest auto product distributor in Japan. Good performance of our products has been well recognized by consumers in Japan.” He also added, “We will make sure to launch more aggressive sales and marketing activities and make ef­forts to have better and smoother communications with consumers.”

On the last day of the exhibition, Kumho Tyres invited Si-won Ryu, a well-known Korean entertainer who is very popular in Japan, to appear. He is also a manager of the EXR106 race team sponsored by Kumho Tyres. Mr. Ryu held a photo session with dealers at the Kumho Tyres booth where he introduced Kumho Tyres to the viewers.