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KUMHO ANNOUNCES INCREASED BACKING FOR ADELAIDE CROWS IN AFL

Leading international tyre manufacturer, Kumho Tyres has announced that it will significantly increase its support for the Adelaide Crows Football Club in the AFL.

Kumho is one of the World's top five tyre companies, producing more than 68 million tyres a year and has announced it will take up sponsorship of the Crows coaches box in 2012, increasing its investment in the club to more than $100,000 a year for the next two years.

This is represents a quadrupling of Kumho's support for the Crows and underline's the company's faith in the Adelaide team.

Kumho has been involved with the Crows at Vice President level for the past decade however the company has been encouraged by the recent appointment of Brenton Sanderson as senior coach and decided to get more involved and direct its sponsorship at the coaching staff.

National marketing and training manager for Kumho Tyre Australia, David Basha, says Kumho is proud to show its support for the Adelaide Crows and new coach Brenton Sanderson.

"As the coaches box sponsor we look forward to the new coach enhancing the competitive and winning culture that exists at the Adelaide Football Club," Mr Basha said.

"Returning to finals football is now just a matter of time!"

Adelaide Football Club Manager Corporate Sales and Service David Grenvold said the Club was very excited to have one of the leading global tyre brands as a Key Corporate Partner of the Club.

"A common goal of both Kumho and our Club is elite performance in our respective businesses and we see some fantastic opportunities to work together to achieve this," Grenvold said.

Since it's inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho's annual production is approaching the 70 million tyres mark with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America, Kumho leads the world with the latest in tyre technology, safety and performance.

In Australia Kumho markets an extensive range of tyres for cars, 4WD's, light commercials, trucks and buses with a network centered around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

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