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Kumho Tyre announces significant new partnership with Hockey Australia

Kumho Tyre announces significant new partnership with Hockey Australia

The success of the Hockeyroos women’s national team includes including Olympic Gold at Atlanta in 1996 and Sydney in 2000, along with four golds, a silver and a bronze at Commonwealth Games. The Hockeyroos have also won the Hockey World Cup, and taken the Champions Trophy six times.

Kumho Tyre Australia has announced a significant new sports partnership  with Hockey Australia, which will see the global tyre company align with  the sport, supporting both the Hockeyroos and  the Kookaburras as well as grass roots hockey.

The partnership with Hockey Australia and its premier national men’s and women’s teams comes in the lead up to the Commonwealth Games in Birmingham later this month and presents a great opportunity for Kumho Tyre in Australia and around the world.

Kumho is partnering with Hockey Australia by not only supporting the iconic teams, which have enjoyed so much Olympic, Commonwealth and International success over many decades, but also the grass roots of the sport.

According to Kumho Tyre Australia’s national marketing manager, Kenny Chun, the partnership with Hockey Australia presents a great opportunity to partner with iconic national sporting teams, which we believe will deliver great benefits to the sport and to Kumho.

“Hockey Australia has had tremendous success at many Olympic Games and in Hockey World Cups over many years, both for the women’s and men’s teams  and that underlines to us the fact that the sport is well managed and structured, so we are very proud to partner with Hockey Australia to help it achieve even more success,” said Kenny Chun.

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The men’s hockey team, the Kookaburras, is the only Australian national team in any sport to have won medals at six straight summer Olympic Games, taking medals at  every games from Barcelona in 1992 to London in 2012.

The Kookaburras have placed in the top four in every Olympics between 1980 and 2012, slipped to sixth at Rio in 2016, but took silver as runners up at Tokyo in 2021. They won bronze medals at Tokyo in 1964, Atlanta 1996, Sydney 2000, Beijing 2008 and London 2012, and along with their recent performance in Tokyo, they also won silver medals at Mexico City in 1968, Montreal in 1976 and Barcelona in 1992.

As well as their Olympic success, the Kookaburras have won six straight golds at the Commonwealth Games since 1998, and go into the upcoming Birmingham Games as reigning champs after winning the tournament at the Gold Coast in 2018.

The Kookaburras have also won the Hockey World Cup three times in 1986, 2010 and 2014 and  won the Champions 15 times since 1983.

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Kumho’s partnership with Hockey Australia follows its support for Australian Women’s Softball through the last Olympic cycle, and is part of its ongoing and longstanding support for a range of leading sports and sporting teams over several decades in Australia and around the world.  

“We look forward to the partnership with Hockey Australia, and believe it will have a positive impact on both organisations,” Kenny Chun said.

“Kumho expects to announce a significant International motor sport initiative in the coming months that will also bring exposure on a global stage,” he concluded.

 

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