Kumho Tyres, one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks.
The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta.
Kumho Tyres said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts.
“The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyres CEO USA, Ed Cho.
“Aligning Kumho Tyres with the Atlanta Hawks helps to strengthen our connections to the city and deliver a message that we are a Georgia based tire provider,” he added.
Kumho said it will pursue additional partnership elements with the Hawks throughout the season include on-site activation, in-arena and TV-visible signage, radio broadcasts, social activities and community engagement events including opportunities to recognise and honour local citizens as honorary “captains” of the Hawks for an evening and supporting local charitable causes.
“We are thrilled to team up with Kumho Tyres USA,” said Andrew Saltzman, president of business enterprise and chief commercial officer for the Atlanta Hawks.
“This partnership will forge new relationships throughout metro Atlanta that will greatly benefit the entire community.” Saltzman said.
This partnership underscores Kumho Tyres commitment to not only growing its presence in the USA and Atlanta, but also to strengthening relationships and make meaningful contributions to the local community, as well as supporting the city that has been the company’s home for nearly a decade.