Kumho Tyre’s Marketing in Australia

Kumho Tyre’s Marketing in Australia
 

Deserved, Kumho tyre’s magazine in Australia, introduced Kumho Tyres on focusing at Australian marketing. In Australia, Kumho Tyres markets an extensive range of tyres for cars, 4WDs, light commercials, trucks and buses, and they’re proud to be one of the topthree selling tyre brands. How­ever, they’re even more proud to be an active member of the community and take their commitment very seri­ously.

For example, Kumho Tyres is a major sponsor of the McGrath Foundation and their Pink Fitters’ Day is rapidly becoming a keenly anticipated event amongst tyre retailers, nationally.

They are also keen sponsors of the St. George Dragons NRL team, and the Richmond Tigers and Adelaide Crows AFL teams, while on the motorsport front we are the official tyre suppliers to the Australian Rally Cham­pionship (ARC), V8 Touring Cars and Formula 3 racing series. Finally, They are very happy that Australian swimming legend and sporting icon, Grant Hackett OAM, has teamed with them as our Brand Ambassador. Well known for his Olympic and Commonwealth Games gold, multiple World Records and Order of Australia medal, Grant is also a successful businessman and dedicated car enthusiast, making him a perfect match for our ideals, goals and commitments. And at Kumho Tyres they’re rolling out a new concept - Platinum Stores - to ensure customers enjoy the best service and facilities in the tyre business. The Platinum Store concept sees only the most committed and professional tyre dealers across the country invited to join the program.“Our new Platinum dealers bring buyers a higher level of service and facilities, with a special em­phasis on comfort and convenience. This not only as­sures them of professional service and advice, it lifts the whole tyre selection and purchase experience to a new and exciting level,” said Hayden Begbie, Kumho Tyre’s National Dealer Development Manager. In ad­dition to providing an outstanding customer experi­ence, Kumho PlatinumStores will also showcase the company’s highly innovative product range.