- Design excellence of eco-friendly tyre ‘Ecowing ES01’ is recognized along with its technology level
- Technology and design investment will continue to further raise eco-friendly awareness
Kumho Tyres, one of the world's leading tyre manufacturers, has won the prestigious 2013 Red Dot Design Award in the category of product design with its eco-friendly tyre Ecowing ES01 (KH27). Kumho Tyres took the prize for the second straight year, demonstrating it is also highly recognized as a company with a superb design capability.
Designed as an eco-friendly product targeting the European market, Ecowing ES01 demonstrated its excellent performance by meeting the strict requirement of the EU tyre labeling system. Compared to conventional products, the new tyre minimizes energy losses by reducing rolling resistance and ensures optimal drive stability by increasing wet grip.
Kumho Tyres has already established a solid foothold in the domestic market of eco-friendly tyres by launching Ecowing S, which features the first-grade energy efficiency rating. With the latest honor to recognize its design excellence in addition to its eco-friendly tyre technology, Kumho Tyres will be able to further position itself as a good company to consumers and a leading green company in the tyre manufacturing industry.
“Kumho Tyres second year straight winning of the Red Dot Design Award, one the world's top three design honors, means the world recognizes Kumho Tyres’s eco-friendly tyre technology and design excellence. We will continue efforts for technology development and our investment in design to increase our corporate image as an eco-friendly company in the global market,” said an official of Kumho Tyre’s R&D Center.
Last year, Kumho Tyres won the Red Dot Design Award with Ecsta LE Sport (KU39). In addition, it won the iF Design Award with three products - Ecsta LE Sport (KU39), Majesty Solus (KU50) and I'Zen (KW27). It also received the 2012 America Good Design Award with Ecsta 4X in the category of transportation.